Dymocks
Dymocks saw the need to address the growing trend of online book selling and digital format books. Although the Dymocks team had sourced technology to help realise the vision, an in-store concept was needed to express and promote their on line capacity.
Working with Dymocks Borrell Design created a new in-store concept to promote digital books. The design has elements associated with the latest iPod technology to express that Dymocks is more than a traditional book store.
